Jana approached me to create a logo and promotional materials for her budding floristry business, based in the Czech Republic, specializing in both live flower arrangements and permanent floral decorations. The goal was to encapsulate her vision of bringing a piece of nature into people's homes, offering precision, fantasy, and perfection in a creative and personal way.
To achieve this, I crafted several original illustrations with floral motifs and paired them with a distinctive font. The design aimed to preserve the essence of handwork, a personal approach to each client, and the originality that defines Jana’s work.
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